March 28-31, 2022 / NECC (Shanghai)

Shanghai International Hospitality Equipment & Foodservice Expo

March 28-31, 2022 / NECC (Shanghai)


About The Activity

The art of food is often the multiple presentation of ingredients, seasonings, cooking utensils, plate laying techniques, chef’s creativity and production skills. SAVORY OF SHANGHAI integrates and collides these elements by selecting diversified cooking ingredients from different origins and categories all over the world. The event will feature 10-12 Celebrity Chefs who are the master of Chinese and Western food and dessert baking, and Chefs from Michelin restaurants. The Celebrity Chefs will explain and cook each ingredient on site, bringing a sensory experience of visual, auditory and taste buds to VIP customers and potential buyers and agents.

The optimum ingredients have the priority to join 2021 FHC Golden Apple Award that collaborates with World Association of Chefs’ Societies (WACS), China Tourist Hotels Association (CTHA), China Canned Food Industry Association (CCFIA), Shanghai Cuisine Association (SCA), All China Bakery Association (ACBA). The award aims to find more excellent chefs and better explore food all over the world.

Organizer: Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.
Support Organization:Shanghai Cuisine Association (SCA)


Activity Content

- World kitchen & VIP tasting Room

Instructions and cooking performances by executive chefs and restaurant chefs from Michelin restaurants and hotel catering groups. VIP guests can have a close interaction with the chef and try the chef’s dishes.

- Global Fine Food

The preferred ingredients will be explained and demonstrated by Celebrity Chefs on site, and a global ingredients exhibition area will be set up.

- Intelligent Technology

Through the on-site use of Celebrity Chefs, the new application of kitchen equipment and technology will be shown to visitors intuitively.

- GOLDEN APPLE AWARDS & “EZbuy” Online Purchasing Platform

If products have been listed on “EZbuy” online platform, they will have flash sale/promotion activities at the event site. The products can be priority shortlisted for 2021FHC GOLDEN APPLE AWARD.

To better demonstrate the various global fine food on the site, we will invite Celebrity Chefs from different countries and regions.
The invitation is available for product brands and visitors. During the 4 days of HOTELEX exhibition, we will share fine ingredients and knowledge every day, and provide an up-close view of the cooking show of famous chefs, presenting a unique and luxurious selection of cuisine to the audience.



Exhibition Time: March 29 - April 1, 2021

Venue: National Convention and Exhibition Center (Shanghai)



If you want to attend the site, or Celebrity Chefs cook your products, or to list your products on “EZbuy” platform, please contact us:

86 21 3339 2234

86 21 3339 2154


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