March 28-31, 2022 / NECC (Shanghai)

Shanghai International Hospitality Equipment & Foodservice Expo

March 28-31, 2022 / NECC (Shanghai)

Why Exhibit?

Large platform with professional services: Gathering global buyers resources, face to face negotiation, greatly improve the efficiency of dealing
Rich purchaser resources: HOTELEX and FHC have accumulated more than 500,000 professional buyers
Industry Indicator: HOTELEX gathered large numbers of industry key brands, you can also catch up with the industry trends and the up-to-date marketing model from peers.
Rapid Brand Exposure: New media: Wechat public account, TikTok, Weibo;Livestreaming: Live broadcast room of catering Research Association (millions of view counts); Authoritative media: Massive vertical media promotion through exhibition site, subway station, railway station etc.

Booth Reservation

Audience Industry and Procurement Purpose Analysis

As the hotel and catering industry benchmark exhibition, HOTELEX can attract a considerable scale every year from the hotel, catering, coffee, ice cream, baking, bar clubs, retail and other industries professional buyers and dealers, agents and other professional audiences. The proportion of buyers from restaurants, fast food restaurants, snack bars/coffee and tea drinks/desserts/baked goods/chain restaurants reached 35.44%. In the sample survey of visitors' intention to visit the exhibition, their satisfaction with the goal of purchasing products at the exhibition site reached 95.29%.

Exposure Channels

HOTELEX has a wealth of publicity channels, covering industry associations, mass media, professional media, outdoor advertising, press releases and other external channels; Internal B2B website, Wechat Applet, WeChat, Weibo, SMS, e-journal, mail and other coverage of more than 600,000 professional buyers. It can bring extensive and accurate publicity for exhibitors.

Exhibitor Partners

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